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Health Educational Speaking Books
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medical speaking book is a 16-page book with distinct messages on
colorful illustrations and a recorded sound track for each page. The purpose of
the book is to make low illiteracy patients and their families better
understand important health information. All books have been developed by
Pfizer Inc, Books of Hope and various other partners. The production of the
books is supported by Pfizer Inc.
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South African Book on Clinical Trials |
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The book explains potential
study participants their rights, roles and responsibilities. Randomized
controlled trials have shown that people improve their understanding of rights,
roles and responsibilities in a clinical trial. Pfizer developed the book
together with the World Medical Association, the South Africa Medical
Association, Steve Biko Centre of Bioethics and Books of Hope. 10,000 books
will be distributed for free across Sub-Saharan Africa.
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| Indian Book on Clinical Trials |
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The bilingual
English-Hindi and
Telugu versions of the clinical trial book were launched by Pfizer in
2009 in collaboration with the World Medical Association, Indian Medical
Association, Indian Council for Medical Research, Forum for Ethics Review
Committees of India, Indian Society of Clinical Research and Nizam's Institute
of Medical Sciences. More than 13,000 books will be distributed at no cost to
research sites throughout India. Research on use of medical speaking books'
impact on study recruitment and retention is planned to start in 2010.
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| Chinese
Book on Smoking |
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In March 2010, the medical
speaking book on smoking "Stay Healthy By Not Smoking" with text and sound
tract in
Mandarin was launched in Beijing with the participation of the
International and Chinese partners (the World Medical Association, the Chinese
Center for Disease Control and Prevention the Chinese Association on Tobacco
Control and the Chinese Medical Doctor Association). The book describes the
health benefits of not smoking from the perspective of a 12-year-old boy, Xiao
Ming. It encourages children to stay healthy by not smoking, and to play an
active role in protecting themselves from second-hand smoke by creating a
smoke-free environment in their schools and families.
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| Safe Use of Medicine for Sub-Saharan Africa |
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The "The Safe Use of Medicine"
speaking book was developed with the World Medical Association, International
Council of Nurses and the African Pharmaceutical Forum and explains to patients
how they safely acquire, keep and use medicines to get well and stay healthy.
Patients will learn the importance of obtaining prescription medicine,
maintaining communication with the doctors and nurses and avoiding fake
medications.
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| Hypertension for Low Literacy Groups in New York City |
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The medical speaking book, "High
Blood Pressure and Staying Healthy," details the signs, causes and treatments
for high blood pressure. Pfizer developed this book with the New York
University School of Medicine, Center of Immigrant Health and the World Medical
Association. Through colorful illustrations with easy to understand text, the
patients are shown how lifestyle changes can improve heart health and where
they can find assistance in the New York City area.
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| Additional medical speaking books currently under development and supported by
Pfizer Inc: |
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Malaria and Pregnancy in Clinical Trials - to assist recruitment and informed consent
process
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Clinical Trials - for Spanish & Portuguese speaking people Latin American
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For additional information about
this initiative please contact:
Richard C. Hubbard, M.D.
Senior Director
External Medical Affairs
Pfizer Inc.
235 East 42nd Street 219/9/2
New York, NY 10017
Tel: 212-733-7606, Fax: 212-351-1044
E-mail richard.c.hubbard@pfizer.com
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