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Health Educational Speaking Books
| A medical speaking book is a 16-page book with distinct messages on
colorful illustrations and a recorded sound track for each page. The purpose of
the book is to make low illiteracy patients and their families better
understand important health information. All books have been developed by
Pfizer Inc, Books of Hope and various other partners. The production of the books is supported
by Pfizer Inc.
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South African Book on Clinical Trials |
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The book explains potential study
participants their rights, roles and responsibilities. Randomized controlled trials
have shown that people improve their understanding of rights, roles and responsibilities
in a clinical trial. Pfizer developed the book together with the World Medical Association,
the South Africa Medical Association, Steve Biko Centre of Bioethics and Books of Hope.
10,000 books will be distributed for free across Sub-Saharan Africa.
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| Indian Book on Clinical Trials |
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The
bilingual
English-Hindi and
Telugu versions of the clinical trial book were launched by Pfizer in
2009 in collaboration with the World Medical Association, Indian Medical
Association, Indian Council for Medical Research, Forum for Ethics Review
Committees of India, Indian Society of Clinical Research and Nizam's Institute
of Medical Sciences. More than 13,000 books will be distributed at no cost to
research sites throughout India. Research on use of medical speaking books' impact on study
recruitment and retention is planned to start in 2010.
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| Chinese
Book on Smoking |
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In March 2010, the medical speaking book on
smoking "Stay Healthy By Not Smoking" with text and sound tract in
Mandarin was launched in Beijing with the participation of the
International and Chinese partners (the World Medical Association, the Chinese
Center for Disease Control and Prevention the Chinese Association on Tobacco
Control and the Chinese Medical Doctor Association). The book describes the
health benefits of not smoking from the perspective of a 12-year-old boy, Xiao
Ming. It encourages children to stay healthy by not smoking, and to play an
active role in protecting themselves from second-hand smoke by creating a
smoke-free environment in their schools and families.
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| Safe Use of Medicine for Sub-Saharan Africa |
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The "The Safe Use of Medicine" speaking book
was developed with the World Medical Association, International Council of Nurses and the African
Pharmaceutical Forum and explains to patients how they safely acquire, keep and use medicines
to get well and stay healthy. Patients will learn the importance of obtaining prescription
medicine, maintaining communication with the doctors and nurses and avoiding fake medications.
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| Hypertension for low literacy groups in New York City |
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The medical speaking book, "High Blood Pressure
and Staying Healthy," details the signs, causes and treatments for high blood pressure. Pfizer
developed this book with the New York University School of Medicine, Center of Immigrant Health
and the World Medical Association. Through colorful illustrations with easy to understand text,
the patients are shown how lifestyle changes can improve heart health and where they can find
assistance in the New York City area.
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| Additional medical speaking books currently under development and supported by
Pfizer Inc: |
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Malaria Pregnancy Clinical Trials to assist recruitment and informed consent
process
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Clinical Trials for Spanish & Portuguese speaking people Latin American
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For additional information about
this initiative please contact:
Soeren Rasmussen, M.D., M.Sc.
Senior Director
External Medical Affairs
Pfizer Medical
235 East 42nd Street 685/12/1
New York, NY 10017
Tel: 212-733-7606, Fax: 212-351-1044
E-mail Soeren.Rasmussen@Pfizer.com
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